Place Branding and Public Diplomacy's primary objective is to broaden the understanding of the nature, purposes and benefits of place branding and to demonstrate how place branding strategies are implemented in practice. http://www.palgrave-journals.com/pb/current_issue/ Palgrave Macmillan Ltd en Place Branding and Public Diplomacy 1751-8040 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/pb.gif http://www.palgrave-journals.com/pb/ http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/-K1YuCK192k/pb.2011.28 ]]> From place marketing to place branding and back Robert Govers doi:10.1057/pb.2011.28 Place Branding and Public Diplomacy 7, 227 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.28 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/Z2botIRSZBU/pb.2011.12 ]]> The comic imagination of China: The Beijing Olympics in American TV comedy and implications for public diplomacy China popular culture comedy Beijing Olympics Jian Wang Michael Hallquist doi:10.1057/pb.2011.12 Place Branding and Public Diplomacy 7, 232 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.12 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/-dCbvI8i2og/pb.2011.17 ]]> Australia tourism advertising: A test of the bleed-over effect among US travelers tourism advertising public diplomacy Australia Jami A Fullerton Alice Kendrick doi:10.1057/pb.2011.17 Place Branding and Public Diplomacy 7, 244 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.17 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/cj1hEcBGEFw/pb.2011.26 ]]> Planning process of city brands: A case study of Taipei City city branding brand planning Taipei City city branding techniques Kristina Karvelyte Jui-Hui Chiu doi:10.1057/pb.2011.26 Place Branding and Public Diplomacy 7, 257 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.26 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/-QxUXQU1XcQ/pb.2011.27 ]]> Public diplomacy and the diplomatic truce: Taiwan and the People's Republic of China (PRC) in El Salvador Taiwan PRC El Salvador public diplomacy diplomatic truce Colin Alexander doi:10.1057/pb.2011.27 Place Branding and Public Diplomacy 7, 271 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.27 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/kpc8QXBdNfE/pb.2011.14 ]]> Science diplomacy with swissnex China: A Swiss nation brand initiative nation branding science diplomacy science and technology higher education innovation Flavia Schlegel Olivier Jacot Marc Fetscherin doi:10.1057/pb.2011.14 Place Branding and Public Diplomacy 7, 289 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.14 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/ac9aLLDvB6k/pb.2011.24 ]]> PDiN Quarterly – Trends in Public Diplomacy: June, July and August 2011 Naomi Leight Rachel Chan Molly Krasnodebska doi:10.1057/pb.2011.24 Place Branding and Public Diplomacy 7, 299 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.24 http://feeds.palgrave-journals.com/~r/pb/rss/current/~3/7D50JF_1fx8/pb.2011.25 ]]> Destination brands: Managing place reputation (3rd edition) João R. Freire doi:10.1057/pb.2011.25 Place Branding and Public Diplomacy 7, 316 (November 2011) Place Branding and Public Diplomacy http://dx.doi.org/10.1057/pb.2011.25