Journal of Targeting, Measurement and Analysis for Marketing - IssueJournal of Targeting, Measurement and Analysis for Marketing is one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities.
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Editorial
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]]>EditorialJonathan Reynoldsdoi:10.1057/jt.2009.18Journal of Targeting, Measurement and Analysis for Marketing 17, 143 (September 2009)Journal of Targeting, Measurement and Analysis for Marketinghttp://dx.doi.org/10.1057/jt.2009.18A new approach to target segmentation: Media-usage segmentation in the multi-media environment
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]]>A new approach to target segmentation: Media-usage segmentation in the multi-media environmentJun HeoChang-Hoan Chodoi:10.1057/jt.2009.12Journal of Targeting, Measurement and Analysis for Marketing 17, 145 (September 2009)August 3, 2009Journal of Targeting, Measurement and Analysis for MarketingAugust 3, 2009http://dx.doi.org/10.1057/jt.2009.12Data mining course choice sets and behaviours for target marketing of higher education
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]]>Data mining course choice sets and behaviours for target marketing of higher educationAlex D Singletondoi:10.1057/jt.2009.13Journal of Targeting, Measurement and Analysis for Marketing 17, 157 (September 2009)Journal of Targeting, Measurement and Analysis for Marketinghttp://dx.doi.org/10.1057/jt.2009.13Classifying customers on the basis of their attitudes towards telemarketing
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]]>Classifying customers on the basis of their attitudes towards telemarketingAnkit MehrotraReeti Agarwaldoi:10.1057/jt.2009.14Journal of Targeting, Measurement and Analysis for Marketing 17, 171 (September 2009)August 17, 2009Journal of Targeting, Measurement and Analysis for MarketingAugust 17, 2009http://dx.doi.org/10.1057/jt.2009.14Multidimensional Unfolding and the use of alternative input scales
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]]>Multidimensional Unfolding and the use of alternative input scalesAna Alexandra A F MartinsMargarida G M S CardosoIola M S Pintodoi:10.1057/jt.2009.10Journal of Targeting, Measurement and Analysis for Marketing 17, 195 (September 2009)June 29, 2009Journal of Targeting, Measurement and Analysis for MarketingJune 29, 2009http://dx.doi.org/10.1057/jt.2009.10An investigation of the influence of consumer value on service elements’ contributions to satisfaction
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]]>An investigation of the influence of consumer value on service elements’ contributions to satisfactionGuillaume Bodetdoi:10.1057/jt.2009.15Journal of Targeting, Measurement and Analysis for Marketing 17, 205 (September 2009)Journal of Targeting, Measurement and Analysis for Marketinghttp://dx.doi.org/10.1057/jt.2009.15Pythagoras: Everyone knows his famous theorem, but not who discovered it 1000 years before him
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]]>Pythagoras: Everyone knows his famous theorem, but not who discovered it 1000 years before himBruce Ratnerdoi:10.1057/jt.2009.16Journal of Targeting, Measurement and Analysis for Marketing 17, 229 (September 2009)Journal of Targeting, Measurement and Analysis for Marketinghttp://dx.doi.org/10.1057/jt.2009.16