Journal of Targeting, Measurement and Analysis for Marketing
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Perturbation model for a product of joint consumption
http://dx.doi.org/10.1057/jt.2012.11
Perturbation model for a product of joint consumptionspousal decision makingcoercionperturbationmixture modelsheterogeneityJagrook DawraKanupriya KatyalM N Reddydoi:10.1057/jt.2012.11Journal of Targeting, Measurement and Analysis for Marketing 20, 145 (September 2012)July 23, 2012Journal of Targeting, Measurement and Analysis for MarketingJuly 23, 2012The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Iran
http://dx.doi.org/10.1057/jt.2012.12
The relationship between brand personality and customer personality, gender and income: A case study of the cell phone market in Irancustomer personalitybrand personalityBig Five Modelcell phones marketAmir EkhlassiMajid Hassani NezhadSiamak Ashkan FarKamal Rahmanidoi:10.1057/jt.2012.12Journal of Targeting, Measurement and Analysis for Marketing 20, 158 (September 2012)Journal of Targeting, Measurement and Analysis for MarketingDemographic impacts on environmentally friendly purchase behaviors
http://dx.doi.org/10.1057/jt.2012.13
Demographic impacts on environmentally friendly purchase behaviorsenvironmental marketinggreen marketingdemographicsenvironmentally friendly behaviorsCaroline FisherShristy BashyalBonnie Bachmandoi:10.1057/jt.2012.13Journal of Targeting, Measurement and Analysis for Marketing 20, 172 (September 2012)September 24, 2012Journal of Targeting, Measurement and Analysis for MarketingSeptember 24, 2012Measuring synergistic media channel performance in an online environment
http://dx.doi.org/10.1057/jt.2012.14
Measuring synergistic media channel performance in an online environmentGary S Robertshawdoi:10.1057/jt.2012.14Journal of Targeting, Measurement and Analysis for Marketing 20, 185 (September 2012)September 24, 2012Journal of Targeting, Measurement and Analysis for MarketingSeptember 24, 2012Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory study
http://dx.doi.org/10.1057/jt.2012.15
Influence of mall attributes and demographics on Indian consumers’ mall involvement behavior: An exploratory studyIndian mallsmall attributesinvolvementhousehold incomeagegenderArpita Kharedoi:10.1057/jt.2012.15Journal of Targeting, Measurement and Analysis for Marketing 20, 192 (September 2012)October 15, 2012Journal of Targeting, Measurement and Analysis for MarketingOctober 15, 2012The strategic analysis of online customers’ repeat purchase intentions
http://dx.doi.org/10.1057/jt.2012.16
The strategic analysis of online customers’ repeat purchase intentionsshapley valueattribute importancesatisfactionloyaltycorrelationregressionElena B PokryshevskayaEvgeny A Antipovdoi:10.1057/jt.2012.16Journal of Targeting, Measurement and Analysis for Marketing 20, 203 (September 2012)October 22, 2012Journal of Targeting, Measurement and Analysis for MarketingOctober 22, 2012Marketing audits: The forgotten side of management?
http://dx.doi.org/10.1057/jt.2012.17
Marketing audits: The forgotten side of management?marketingperformance assessmentauditsDelphi methodAntónio Pimenta da Gamadoi:10.1057/jt.2012.17Journal of Targeting, Measurement and Analysis for Marketing 20, 212 (September 2012)October 29, 2012Journal of Targeting, Measurement and Analysis for MarketingOctober 29, 2012Methodological issues in cross-cultural research: An overview and recommendations
http://dx.doi.org/10.1057/jt.2012.18
Methodological issues in cross-cultural research: An overview and recommendationscross-culturalmethodological issuesdata equivalencerecommendationsIsabel BuilLeslie de ChernatonyEva Martínezdoi:10.1057/jt.2012.18Journal of Targeting, Measurement and Analysis for Marketing 20, 223 (September 2012)October 29, 2012Journal of Targeting, Measurement and Analysis for MarketingOctober 29, 2012Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailand
http://dx.doi.org/10.1057/jt.2012.19
Cross-cultural equivalence of materialistic values scale (MVS): An exploratory study between the United States and Thailandcross-cultural equivalencematerialistic values scalethe United StatesThailandKittichai Watchravesringkandoi:10.1057/jt.2012.19Journal of Targeting, Measurement and Analysis for Marketing 20, 235 (September 2012)October 29, 2012Journal of Targeting, Measurement and Analysis for MarketingOctober 29, 2012Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspective
http://dx.doi.org/10.1057/jt.2012.20
Measuring consumer-based brand equity across brand portfolios: Many-facet Item Response Theory perspectiveMany-facet Item Response TheoryBayesian analysisconsumer-based brand equitybrand portfolioLuming WangAdam Finndoi:10.1057/jt.2012.20Journal of Targeting, Measurement and Analysis for Marketing 20, 254 (September 2012)November 12, 2012Journal of Targeting, Measurement and Analysis for MarketingNovember 12, 2012Global replication of CETSCALE: A study of the Iranian market
http://dx.doi.org/10.1057/jt.2012.21
Global replication of CETSCALE: A study of the Iranian marketethnocentrismCETSCALEIranian consumersIlghelich NadimiShaheen MansoriZarina Mizam Mohd Ismaildoi:10.1057/jt.2012.21Journal of Targeting, Measurement and Analysis for Marketing 20, 261 (September 2012)Journal of Targeting, Measurement and Analysis for Marketing