Journal of Targeting, Measurement and Analysis for Marketing is one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. http://www.palgrave-journals.com/jt/current_issue/ Palgrave Macmillan Ltd en Journal of Targeting, Measurement and Analysis for Marketing 0967-3237 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/jt.gif http://www.palgrave-journals.com/jt/ http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/W-YEss373N8/jt.2011.15 ]]> Cultural and age-related differences in reliability: An empirical study in the United States, Japan and Malaysia reliability measurement cultures subcultures aging George P Moschis Fon Sim Ong Masoud Abessi Takako Yamashita Anil Mathur doi:10.1057/jt.2011.15 Journal of Targeting, Measurement and Analysis for Marketing 19, 141 (September 2011) Journal of Targeting, Measurement and Analysis for Marketing http://dx.doi.org/10.1057/jt.2011.15 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/h9AIvZIa_YA/jt.2011.16 ]]> The impact of scale width on responses for multi-item, self-report measures scale width response options measurement scales information processing psychometrics Reto Felix doi:10.1057/jt.2011.16 Journal of Targeting, Measurement and Analysis for Marketing 19, 153 (September 2011) November 14, 2011 Journal of Targeting, Measurement and Analysis for Marketing November 14, 2011 http://dx.doi.org/10.1057/jt.2011.16 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/I8QXRcdSOto/jt.2011.17 ]]> Model-based post hoc segmentation (with REBUS-PLS) for capturing heterogeneous consumer behaviour PLS SEM segmentation consumer behaviour latent class path modelling Mehmet Mehmetoglu doi:10.1057/jt.2011.17 Journal of Targeting, Measurement and Analysis for Marketing 19, 165 (September 2011) November 21, 2011 Journal of Targeting, Measurement and Analysis for Marketing November 21, 2011 http://dx.doi.org/10.1057/jt.2011.17 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/qTCK3bSWRs0/jt.2011.18 ]]> Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling internet marketing CRM consumer profiling corporate blogs marketing communication Web 2.0 Vandana Ahuja Yajulu Medury doi:10.1057/jt.2011.18 Journal of Targeting, Measurement and Analysis for Marketing 19, 173 (September 2011) November 28, 2011 Journal of Targeting, Measurement and Analysis for Marketing November 28, 2011 http://dx.doi.org/10.1057/jt.2011.18 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/b-bBciCQc7Y/jt.2011.19 ]]> Measuring the effects of dating websites’ investments in user self-presentation and peer-interactivity on firm performance internet marketing self-presentation peer-interactivity online dating web investment structural equation modelling Jiyao Xun doi:10.1057/jt.2011.19 Journal of Targeting, Measurement and Analysis for Marketing 19, 183 (September 2011) December 5, 2011 Journal of Targeting, Measurement and Analysis for Marketing December 5, 2011 http://dx.doi.org/10.1057/jt.2011.19 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/Y1vPfF3kKK8/jt.2011.20 ]]> Satisfaction-based segmentation: Application of Kano model in Indian fast food industry fast food KANO model satisfaction-based segmentation two step cluster analysis categorical regression Abhilash Ponnam Debajani Sahoo Makam Balaji doi:10.1057/jt.2011.20 Journal of Targeting, Measurement and Analysis for Marketing 19, 195 (September 2011) November 28, 2011 Journal of Targeting, Measurement and Analysis for Marketing November 28, 2011 http://dx.doi.org/10.1057/jt.2011.20 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/KKKi1Fiu__w/jt.2011.21 ]]> Selecting a suitable method of data mining for successful forecasting data mining knowledge discovery CRISP school performance forecasting decision tree Yas Alsultanny doi:10.1057/jt.2011.21 Journal of Targeting, Measurement and Analysis for Marketing 19, 207 (September 2011) Journal of Targeting, Measurement and Analysis for Marketing http://dx.doi.org/10.1057/jt.2011.21 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/KFppXMnQORE/jt.2011.22 ]]> Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers normative influence self-identity age fashion clothing involvement India Arpita Khare Ankita Mishra Ceeba Parveen Rajlaxmi Srivastava doi:10.1057/jt.2011.22 Journal of Targeting, Measurement and Analysis for Marketing 19, 227 (September 2011) December 5, 2011 Journal of Targeting, Measurement and Analysis for Marketing December 5, 2011 http://dx.doi.org/10.1057/jt.2011.22 http://feeds.palgrave-journals.com/~r/jt/rss/current/~3/KHkyJ1_X7To/jt.2011.23 ]]> A framework for assessment of brand loyalty score for commodities commodity brand loyalty Analytical hierarchy process Structural equation modeling questionnaire survey Murugesan Punniyamoorthy Balasubramanian Mahadevan Nanda Kishore Shetty Ganesan Lakshmi doi:10.1057/jt.2011.23 Journal of Targeting, Measurement and Analysis for Marketing 19, 243 (September 2011) December 5, 2011 Journal of Targeting, Measurement and Analysis for Marketing December 5, 2011 http://dx.doi.org/10.1057/jt.2011.23