Journal of Targeting, Measurement and Analysis for Marketing - AOP Journal of Targeting, Measurement and Analysis for Marketing is one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. http://www.palgrave-journals.com/jt/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Targeting, Measurement and Analysis for Marketing 0967-3237 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Targeting, Measurement and Analysis for Marketing http://www.palgrave-journals.com/pal/images/logos_b_o_w/jt.gif http://www.palgrave-journals.com/jt/ Drivers of three SMS ad responses http://feeds.palgrave-journals.com/~r/jt/rss/aop/~3/8ZR9qeuv6ng/jt.2011.14 Drivers of three SMS ad responses

Journal of Targeting, Measurement and Analysis for Marketing advance online publication, September 5, 2011. doi:10.1057/jt.2011.14

Authors: Hernan E Riquelme, Rosa E Rios & Saleh O Al Enezi

]]> Drivers of three SMS ad responses SMS advertising advertising SMS SMS responses Hernan E Riquelme Rosa E Rios Saleh O Al Enezi doi:10.1057/jt.2011.14 Journal of Targeting, Measurement and Analysis for Marketing advance online publication, September 5, 2011 2011-09-05 Journal of Targeting, Measurement and Analysis for Marketing September 5, 2011 10.1057/jt.2011.14 http://dx.doi.org/10.1057/jt.2011.14 aop current http://dx.doi.org/10.1057/jt.2011.14