Journal of Targeting, Measurement and Analysis for Marketing - AOP Journal of Targeting, Measurement and Analysis for Marketing is one of the world's leading forums for the latest thinking, techniques and developments on the measurement, analysis and targeting of marketing activities. http://www.palgrave-journals.com/jt/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Targeting, Measurement and Analysis for Marketing 0967-3237 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Targeting, Measurement and Analysis for Marketing http://www.palgrave-journals.com/pal/images/logos_b_o_w/jt.gif http://www.palgrave-journals.com/jt/ Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria http://feeds.palgrave-journals.com/~r/jt/rss/aop/~3/Q0b5nRlpfcU/jt.2009.17 Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria

Journal of Targeting, Measurement and Analysis for Marketing advance online publication, September 7, 2009. doi:10.1057/jt.2009.17

Author: Bryan Lilly

]]> Optimizing stimuli order in marketing experiments: A comparison of four orders using six criteria Bryan Lilly doi:10.1057/jt.2009.17 Journal of Targeting, Measurement and Analysis for Marketing advance online publication, September 7, 2009 2009-07-07 Journal of Targeting, Measurement and Analysis for Marketing September 7, 2009 10.1057/jt.2009.17 http://dx.doi.org/10.1057/jt.2009.17 aop current http://dx.doi.org/10.1057/jt.2009.17 Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts http://feeds.palgrave-journals.com/~r/jt/rss/aop/~3/2EBNFdEfmF4/jt.2009.19 Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts

Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009. doi:10.1057/jt.2009.19

Author: Mihai Calciu

]]> Deterministic and stochastic Customer Lifetime Value models. Evaluating the impact of ignored heterogeneity in non-contractual contexts Mihai Calciu doi:10.1057/jt.2009.19 Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009 200-11-09 Journal of Targeting, Measurement and Analysis for Marketing November 9, 2009 10.1057/jt.2009.19 http://dx.doi.org/10.1057/jt.2009.19 aop current http://dx.doi.org/10.1057/jt.2009.19 Designing competitive loyalty programs: How types of program affect customer equity http://feeds.palgrave-journals.com/~r/jt/rss/aop/~3/Wya17kJSYqU/jt.2009.20 Designing competitive loyalty programs: How types of program affect customer equity

Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009. doi:10.1057/jt.2009.20

Authors: Asnan Furinto, Teddy Pawitra & Tengku E Balqiah

]]> Designing competitive loyalty programs: How types of program affect customer equity Asnan Furinto Teddy Pawitra Tengku E Balqiah doi:10.1057/jt.2009.20 Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009 200-11-09 Journal of Targeting, Measurement and Analysis for Marketing November 9, 2009 10.1057/jt.2009.20 http://dx.doi.org/10.1057/jt.2009.20 aop current http://dx.doi.org/10.1057/jt.2009.20 Migration of customers owing to a service substitution http://feeds.palgrave-journals.com/~r/jt/rss/aop/~3/_9qaehEh1SU/jt.2009.21 Migration of customers owing to a service substitution

Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009. doi:10.1057/jt.2009.21

Authors: Ilona Murynets, Jose E Ramirez-Marquez & Wei Jiang

]]> Migration of customers owing to a service substitution Ilona Murynets Jose E Ramirez-Marquez Wei Jiang doi:10.1057/jt.2009.21 Journal of Targeting, Measurement and Analysis for Marketing advance online publication, November 9, 2009 200-11-09 Journal of Targeting, Measurement and Analysis for Marketing November 9, 2009 10.1057/jt.2009.21 http://dx.doi.org/10.1057/jt.2009.21 aop current http://dx.doi.org/10.1057/jt.2009.21