Journal of Medical Marketing is the leading international journal for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry. http://www.palgrave-journals.com/jmm/current_issue/ Palgrave Macmillan Ltd en Journal of Medical Marketing 1745-7904 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/jmm.gif http://www.palgrave-journals.com/jmm/ http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/kKbcFQpNu0w/jmm.2009.28 ]]> Complexity Brian D Smith doi:10.1057/jmm.2009.28 Journal of Medical Marketing 9, 185 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.28 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/rGQDlSdG3Vw/jmm.2009.18 ]]> Adalat – A lifecycle managed Dennis Z Kvesic doi:10.1057/jmm.2009.18 Journal of Medical Marketing 9, 187 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.18 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/zGYQgtWps8Q/jmm.2009.19 ]]> What partnership considerations and other factors are important for small- and medium-sized medical device companies entering China? Mike Karim doi:10.1057/jmm.2009.19 Journal of Medical Marketing 9, 201 (July 2009) July 31, 2009 Journal of Medical Marketing July 31, 2009 http://dx.doi.org/10.1057/jmm.2009.19 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/Rw9xy4OsItg/jmm.2009.20 ]]> Collaboration in research protocol design: A case study exploring knowledge creation for the pharmaceutical industry and prescribing physicians Deborah Richards Brad Dalton doi:10.1057/jmm.2009.20 Journal of Medical Marketing 9, 213 (July 2009) July 24, 2009 Journal of Medical Marketing July 24, 2009 http://dx.doi.org/10.1057/jmm.2009.20 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/0WtmIc7kMTg/jmm.2009.21 ]]> Brand momentum: The measure of great pharmaceutical brands Paul W Tebbey Jennifer K Bergheiser Rachel N Mattick doi:10.1057/jmm.2009.21 Journal of Medical Marketing 9, 221 (July 2009) July 24, 2009 Journal of Medical Marketing July 24, 2009 http://dx.doi.org/10.1057/jmm.2009.21 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/n0aZD1qBv2o/jmm.2009.25 ]]> Marketing for capital investment: Improving labour efficiency in health care Thomas A Coss doi:10.1057/jmm.2009.25 Journal of Medical Marketing 9, 233 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.25 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/QkAjtA4KZX4/jmm.2009.26 ]]> Fulfilling the promise: A model for delivering successful online health care Marie-Louise Jung Pierre Berthon doi:10.1057/jmm.2009.26 Journal of Medical Marketing 9, 243 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.26 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/EzExFlrbI2Q/jmm.2009.27 ]]> How the public views optometrists’ advertising: An empirical analysis Gordon Lipscomb Freeman Homer Ronald Moser doi:10.1057/jmm.2009.27 Journal of Medical Marketing 9, 255 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.27 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/-pcoE8dpOAY/jmm.2009.24 ]]> ResearchWatch Brian D Smith doi:10.1057/jmm.2009.24 Journal of Medical Marketing 9, 269 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.24 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/yVJp2-CN2UU/jmm.2009.23 ]]> Drugs: From discovery to approval Peter Dumovic doi:10.1057/jmm.2009.23 Journal of Medical Marketing 9, 273 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.23 http://feeds.palgrave-journals.com/~r/jmm/rss/current/~3/hoBG5PXaI60/jmm.2009.22 ]]> Drug truths: Dispelling the myths of pharma R&D Marc Czarka Dag Larsson doi:10.1057/jmm.2009.22 Journal of Medical Marketing 9, 275 (July 2009) Journal of Medical Marketing http://dx.doi.org/10.1057/jmm.2009.22