Journal of Medical Marketing - AOP Journal of Medical Marketing is the leading international journal for executives performing a marketing or commercial role at every company producing pharmaceuticals, medical devices or diagnostic equipment for the medical industry. http://www.palgrave-journals.com/jmm/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Medical Marketing 1745-7904 Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Medical Marketing http://www.palgrave-journals.com/pal/images/logos_b_o_w/jmm.gif http://www.palgrave-journals.com/jmm/ Target Product Profile: A renaissance for its definition and use http://feeds.palgrave-journals.com/~r/jmm/rss/aop/~3/TK0zV8zhiG8/jmm.2009.34 Target Product Profile: A renaissance for its definition and use

Journal of Medical Marketing advance online publication, October 30, 2009. doi:10.1057/jmm.2009.34

Authors: Paul W Tebbey & Charles Rink

]]> Target Product Profile: A renaissance for its definition and use Paul W Tebbey Charles Rink doi:10.1057/jmm.2009.34 Journal of Medical Marketing advance online publication, October 30, 2009 2009-10-30 Journal of Medical Marketing October 30, 2009 10.1057/jmm.2009.34 http://dx.doi.org/10.1057/jmm.2009.34 aop current http://dx.doi.org/10.1057/jmm.2009.34 Identifying product attributes through conjoint analysis with special reference to Color Doppler http://feeds.palgrave-journals.com/~r/jmm/rss/aop/~3/xEa73rg3DI8/jmm.2009.35 Identifying product attributes through conjoint analysis with special reference to Color Doppler

Journal of Medical Marketing advance online publication, October 30, 2009. doi:10.1057/jmm.2009.35

Authors: Vibhava Srivastava, Neeraj Pandey & Harish Sharma

]]> Identifying product attributes through conjoint analysis with special reference to Color Doppler Vibhava Srivastava Neeraj Pandey Harish Sharma doi:10.1057/jmm.2009.35 Journal of Medical Marketing advance online publication, October 30, 2009 2009-10-30 Journal of Medical Marketing October 30, 2009 10.1057/jmm.2009.35 http://dx.doi.org/10.1057/jmm.2009.35 aop current http://dx.doi.org/10.1057/jmm.2009.35 Sustaining performance: Learning from buyers' experience of Viagra http://feeds.palgrave-journals.com/~r/jmm/rss/aop/~3/imw6Be1XbfU/jmm.2009.38 Sustaining performance: Learning from buyers' experience of Viagra

Journal of Medical Marketing advance online publication, October 30, 2009. doi:10.1057/jmm.2009.38

Authors: Owen M Bradfield, Caroline Parker & Leonie Goodwin

]]> Sustaining performance: Learning from buyers' experience of Viagra Owen M Bradfield Caroline Parker Leonie Goodwin doi:10.1057/jmm.2009.38 Journal of Medical Marketing advance online publication, October 30, 2009 2009-10-30 Journal of Medical Marketing October 30, 2009 10.1057/jmm.2009.38 http://dx.doi.org/10.1057/jmm.2009.38 aop current http://dx.doi.org/10.1057/jmm.2009.38 The effect of placement and modality on the recall of information from pharmaceutical web sites http://feeds.palgrave-journals.com/~r/jmm/rss/aop/~3/vlPSGzUsOrs/jmm.2009.42 The effect of placement and modality on the recall of information from pharmaceutical web sites

Journal of Medical Marketing advance online publication, November 20, 2009. doi:10.1057/jmm.2009.42

Author: Joel J Davis

]]> The effect of placement and modality on the recall of information from pharmaceutical web sites Joel J Davis doi:10.1057/jmm.2009.42 Journal of Medical Marketing advance online publication, November 20, 2009 200-11-20 Journal of Medical Marketing November 20, 2009 10.1057/jmm.2009.42 http://dx.doi.org/10.1057/jmm.2009.42 aop current http://dx.doi.org/10.1057/jmm.2009.42 Health care as an investment: Implications for an era of ageing populations http://feeds.palgrave-journals.com/~r/jmm/rss/aop/~3/4UEL-xGiKo4/jmm.2009.43 Health care as an investment: Implications for an era of ageing populations

Journal of Medical Marketing advance online publication, November 13, 2009. doi:10.1057/jmm.2009.43

Authors: Mark P Connolly & Maarten J Postma

]]> Health care as an investment: Implications for an era of ageing populations Mark P Connolly Maarten J Postma doi:10.1057/jmm.2009.43 Journal of Medical Marketing advance online publication, November 13, 2009 200-11-13 Journal of Medical Marketing November 13, 2009 10.1057/jmm.2009.43 http://dx.doi.org/10.1057/jmm.2009.43 aop current http://dx.doi.org/10.1057/jmm.2009.43