Journal of Financial Services Marketing - IssueJournal of Financial Services Marketing is one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services.
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Editorial
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]]>EditorialTina Harrisondoi:10.1057/fsm.2009.16Journal of Financial Services Marketing 14, 99 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.16The ‘Whys’ and ‘Hows’ of ethical investment: Understanding an early-stage market through an explorative approach
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]]>The ‘Whys’ and ‘Hows’ of ethical investment: Understanding an early-stage market through an explorative approachEva HofmannElfriede PenzErich Kirchlerdoi:10.1057/fsm.2009.7Journal of Financial Services Marketing 14, 102 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.7Not everybody wants to save the world
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]]>Not everybody wants to save the worldRajiv KashyapEaswar S Iyerdoi:10.1057/fsm.2009.12Journal of Financial Services Marketing 14, 118 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.12Doing well by doing good – marketing strategy to help the poor: The case of commercial banks in Ghana
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]]>Doing well by doing good – marketing strategy to help the poor: The case of commercial banks in GhanaPaul Sergius Kokudoi:10.1057/fsm.2009.13Journal of Financial Services Marketing 14, 135 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.13Understanding what drives the purchase decision in pension and investment products
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]]>Understanding what drives the purchase decision in pension and investment productsOrla GoughMohamed Nurullahdoi:10.1057/fsm.2009.14Journal of Financial Services Marketing 14, 152 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.14Comparison websites in UK retail financial services
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]]>Comparison websites in UK retail financial servicesDes LaffeyAnthony Gandydoi:10.1057/fsm.2009.15Journal of Financial Services Marketing 14, 173 (September 2009)Journal of Financial Services Marketinghttp://dx.doi.org/10.1057/fsm.2009.15