Journal of Financial Services Marketing is one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services. http://www.palgrave-journals.com/fsm/current_issue/ Palgrave Macmillan Ltd en Journal of Financial Services Marketing 1363-0539 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/fsm.gif http://www.palgrave-journals.com/fsm/ http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/fsh9pWBf_rA/fsm.2011.25 ]]> Advertising financial services: Introduction to the special issue Leyland Pitt doi:10.1057/fsm.2011.25 Journal of Financial Services Marketing 16, 171 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.25 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/H83DB0nA2ow/fsm.2011.21 ]]> Suboptimal segmentation: Assessing the use of demographics in financial services advertising segmentation advertising demographics marketing research Niall Piercy Colin Campbell Daniel Heinrich doi:10.1057/fsm.2011.21 Journal of Financial Services Marketing 16, 173 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.21 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/8nNm_dUwhgo/fsm.2011.24 ]]> The effectiveness of personalized marketing in online banking: A comparison between search and experience offerings personalization online banking online advertising click-stream data type of offering goal-directed behaviour Anne Sunikka Johanna Bragge Henrik Kallio doi:10.1057/fsm.2011.24 Journal of Financial Services Marketing 16, 183 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.24 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/IcIjYO5Ls4E/fsm.2011.22 ]]> The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers credit cards advertising disclosures financial services college students Veronica Thomas Kendra Fowler Richard H Kolbe doi:10.1057/fsm.2011.22 Journal of Financial Services Marketing 16, 195 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.22 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/F4KIYabtb38/fsm.2011.23 ]]> Financial services ads and viewer response profiles: Psychometric properties of a shortened scale Schlinger VRP financial services ads likeability psychometric properties Peter Steyn Leyland Pitt Ronika Chakrabarti doi:10.1057/fsm.2011.23 Journal of Financial Services Marketing 16, 210 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.23 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/YE6E9c2XsHk/fsm.2011.19 ]]> The social media faces of major global financial service brands brand management social media financial service brands analytical tools Chernoff Faces Mana Farshid Kirk Plangger Deon Nel doi:10.1057/fsm.2011.19 Journal of Financial Services Marketing 16, 220 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.19 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/F8jC3oV8wwA/fsm.2011.17 ]]> When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals recession advertising appeals financial services sector content analysis Hongmin Ahn Young-A Song Yongjun Sung doi:10.1057/fsm.2011.17 Journal of Financial Services Marketing 16, 230 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.17 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/Ls9_ulL44OI/fsm.2011.20 ]]> Understanding your retirement savings: How the recent economic recession changed advertising in retirement financial services retirement financial services advertising institutional role of advertising economic crisis advertising strategies advertising disclosure Taejun (David) Lee Wonjun Chung Christopher Paik doi:10.1057/fsm.2011.20 Journal of Financial Services Marketing 16, 244 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.20 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/iuxZ0zKQrmY/fsm.2011.18 ]]> Rising to the challenge: A model of contest performance contest competition motivation theory advertising promotion Philip DesAutels Pierre Berthon Esmail Salehi-Sangari doi:10.1057/fsm.2011.18 Journal of Financial Services Marketing 16, 263 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.18 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/0xq1P5-l_hI/fsm.2011.29 ]]> Issues in the African Banking Context Tina Harrison doi:10.1057/fsm.2011.29 Journal of Financial Services Marketing 16, 275 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.29 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/QY1rvxtbzlI/fsm.2011.27 ]]> Relationship intention of South African banking and life insurance customers relationship orientation transactional orientation relationship intention banking life insurance H Delport T F J Steyn P G Mostert doi:10.1057/fsm.2011.27 Journal of Financial Services Marketing 16, 277 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.27 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/cnA5BtNE18A/fsm.2011.28 ]]> Effects of demographic factors on bank customers’ attitudes and intention toward Internet banking adoption in a major developing African country Internet banking Internet adoption customer demographics customer attitude customer intention Africa Okey Peter Onyia Stephen K Tagg doi:10.1057/fsm.2011.28 Journal of Financial Services Marketing 16, 294 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.28 http://feeds.palgrave-journals.com/~r/fsm/rss/current/~3/cfDrfyrYgGU/fsm.2011.26 ]]> Market orientation as a competitive tool: Empirical evidence from ‘quartile one’ banks in Ghana bank performance Ghana market orientation ‘quartile one’ banks Mohammed Abdulai Mahmoud Adelaide Naa Amaeley Kastner Kofi Safo Akyea doi:10.1057/fsm.2011.26 Journal of Financial Services Marketing 16, 316 (December 2011) Journal of Financial Services Marketing http://dx.doi.org/10.1057/fsm.2011.26