Journal of Direct, Data and Digital Marketing Practice (formerly Interactive Marketing) - IssueThe Journal of Direct, Data, and Digital Marketing Practice is an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.
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Editorial
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]]>EditorialRobin FairlieDerek Holderdoi:10.1057/dddmp.2009.30Journal of Direct, Data and Digital Marketing Practice 11, 85 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.30Media synergy comes of age — Part 2
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]]>Media synergy comes of age — Part 2Don E SchultzMartin BlockKalyan Ramandoi:10.1057/dddmp.2009.22Journal of Direct, Data and Digital Marketing Practice 11, 88 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.22Search marketing yesterday, today, and tomorrow: Promoting the conversation
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]]>Search marketing yesterday, today, and tomorrow: Promoting the conversationMike GrehanJames B Pettijohndoi:10.1057/dddmp.2009.24Journal of Direct, Data and Digital Marketing Practice 11, 100 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.24Data quality is everyone's business — Managing information quality — Part 2
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]]>Data quality is everyone's business — Managing information quality — Part 2Tom Breurdoi:10.1057/dddmp.2009.21Journal of Direct, Data and Digital Marketing Practice 11, 114 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.21What happened to strategic segmentation?
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]]>What happened to strategic segmentation?Angus Jenkinsondoi:10.1057/dddmp.2009.27Journal of Direct, Data and Digital Marketing Practice 11, 124 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.27Waterstone's — The IDM business performance awards 2008: Diamond Award winner campaign
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]]>Waterstone's — The IDM business performance awards 2008: Diamond Award winner campaignKate Boothbydoi:10.1057/dddmp.2009.26Journal of Direct, Data and Digital Marketing Practice 11, 140 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.26On good behaviour: An overview of the rules and proposals around behavioural advertising
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]]>On good behaviour: An overview of the rules and proposals around behavioural advertisingVictoria Horderndoi:10.1057/dddmp.2009.23Journal of Direct, Data and Digital Marketing Practice 11, 147 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.23Who should regulate consumer credit advertising and sales?
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]]>Who should regulate consumer credit advertising and sales?Zoe Haredoi:10.1057/dddmp.2009.25Journal of Direct, Data and Digital Marketing Practice 11, 151 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.25Abstracts
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]]>Abstractsdoi:10.1057/dddmp.2009.28Journal of Direct, Data and Digital Marketing Practice 11, 156 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.28Powers of Persuasion: The Inside Story of British Advertising by Winston Fletcher
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]]>Powers of Persuasion: The Inside Story of British Advertising by Winston FletcherRobin Hon Fairliedoi:10.1057/dddmp.2009.29Journal of Direct, Data and Digital Marketing Practice 11, 172 (October 2009)Journal of Direct, Data and Digital Marketing Practicehttp://dx.doi.org/10.1057/dddmp.2009.29