The Journal of Direct, Data, and Digital Marketing Practice is an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world. http://www.palgrave-journals.com/dddmp/current_issue/ Palgrave Macmillan Ltd en Journal of Direct, Data and Digital Marketing Practice 1746-0166 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/dddmp.gif http://www.palgrave-journals.com/dddmp/ http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/9RU495oUXy0/dddmp.2011.49 ]]> Editorial Robin Fairlie Derek Holder doi:10.1057/dddmp.2011.49 Journal of Direct, Data and Digital Marketing Practice 13, 191 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.49 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/lDNPUZED-DE/dddmp.2011.14 ]]> How to leverage training to empower the creative leaders of tomorrow Creative leadership learning & development foresight training innovation Lisa Bodell doi:10.1057/dddmp.2011.14 Journal of Direct, Data and Digital Marketing Practice 13, 193 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.14 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/P3z_e6sxdzc/dddmp.2011.46 ]]> The hunt for the red herring: Measuring commercial effects of social media social social media evaluation tracking measurement attribution Lazar Dzamic doi:10.1057/dddmp.2011.46 Journal of Direct, Data and Digital Marketing Practice 13, 198 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.46 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/vjSgGik2kH4/dddmp.2011.38 ]]> Intelligent markdown pricing Business analytics markdown pricing price optimization yield management Barry Leventhal Tom Breur doi:10.1057/dddmp.2011.38 Journal of Direct, Data and Digital Marketing Practice 13, 207 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.38 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/v_hW3PdEY2I/dddmp.2011.47 ]]> Understanding the value of customer data data value CRM SCRM Data customer management valuing data Andy Green doi:10.1057/dddmp.2011.47 Journal of Direct, Data and Digital Marketing Practice 13, 221 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.47 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/dgjROZZ1tes/dddmp.2011.42 ]]> The IDM National Student Competition 2010–2011 teaching careers recruitment Suha Naffa Jean Jameson Petra Baresova Chris Johns Mai Ngoc Tran doi:10.1057/dddmp.2011.42 Journal of Direct, Data and Digital Marketing Practice 13, 234 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.42 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/AmVF8V8UyzI/dddmp.2011.37 ]]> Cookies — Transparency and pragmatism Mark Chipperfield doi:10.1057/dddmp.2011.37 Journal of Direct, Data and Digital Marketing Practice 13, 253 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.37 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/abItqL42n4U/dddmp.2011.39 ]]> Did mass-mailing to 6,000 nurses breach database right? Stephen Groom doi:10.1057/dddmp.2011.39 Journal of Direct, Data and Digital Marketing Practice 13, 256 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.39 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/bkrWFN-OfeI/dddmp.2011.40 ]]> First High Court verdict on meaning of ‘opted-in’ Stephen Groom doi:10.1057/dddmp.2011.40 Journal of Direct, Data and Digital Marketing Practice 13, 258 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.40 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/TB39ZbVMdjI/dddmp.2011.41 ]]> New digital remit comes home to roost doi:10.1057/dddmp.2011.41 Journal of Direct, Data and Digital Marketing Practice 13, 260 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.41 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/ev4id0mehDk/dddmp.2011.43 ]]> Abstracts doi:10.1057/dddmp.2011.43 Journal of Direct, Data and Digital Marketing Practice 13, 262 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.43 http://feeds.palgrave-journals.com/~r/dddmp/rss/current/~3/Bsj9dabi5PU/dddmp.2011.45 ]]> Up Smith Creek Drayton Bird doi:10.1057/dddmp.2011.45 Journal of Direct, Data and Digital Marketing Practice 13, 277 (January 2012) Journal of Direct, Data and Digital Marketing Practice http://dx.doi.org/10.1057/dddmp.2011.45