This journal is no longer published by Palgrave Macmillan and it is therefore no longer accepting submissions. The online archive content is available to read at https://link.springer.com/journal/41263.
The Journal of Direct, Data and Digital Marketing Practice helps practicing marketers keep up to date with the developments in channels, techniques and tools across the linked disciplines of direct marketing, data management and digital marketing.
The journal provides real-life insight into customer behaviors, multi-channel marketing strategies, marketing success stories and data-driven routes to market. This knowledge is delivered through a mix of opinion pieces, case studies, business intelligence, reviews and whitepapers which are carefully assessed by the editorial board for the quality of their thinking and content.
The journal is essential reading for marketers in private and public sector organizations, and academics who perform research or teach marketing in universities and business schools.
Until its cessation, this was the official journal of the Institute of Direct and Digital Marketing.