Database Marketing and Customer Strategy Management is the definitive international quarterly for consumer-focused marketers, providing essential reading for those who need to keep in touch with the ever-evolving facets of Customer Relationship Management. http://www.palgrave-journals.com/dbm/current_issue/ Palgrave Macmillan Ltd en Journal of Database Marketing & Customer Strategy Management 1741-2439 rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/dbm.gif http://www.palgrave-journals.com/dbm/ http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/avffsiKJ2m0/dbm.2011.36 ]]> Editorial Jane Fae Ozimek doi:10.1057/dbm.2011.36 Journal of Database Marketing & Customer Strategy Management 18, 221 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.36 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/77H-yDPqYQA/dbm.2011.35 ]]> The agony and the ecstasy of CRM in a smart grid world CRM utilities smart metering privacy co-creation of value Peter C Honebein Roy F Cammarano doi:10.1057/dbm.2011.35 Journal of Database Marketing & Customer Strategy Management 18, 225 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.35 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/ASc9Jv5niFk/dbm.2011.29 ]]> The death of personal service: Why retailers make consumers responsible for their own customer experience retail customer experience self-service efficiency Merlin Stone doi:10.1057/dbm.2011.29 Journal of Database Marketing & Customer Strategy Management 18, 233 (December 2011) November 7, 2011 Journal of Database Marketing & Customer Strategy Management November 7, 2011 http://dx.doi.org/10.1057/dbm.2011.29 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/XkKE_XuN6NA/dbm.2011.23 ]]> Effect of applying quality fundamentals on the performance of airline companies working in the Jordanian market: Field study quality fundamentals performance airlines Abdullah Mohammad Hersh Kalil Aladwan Abdelmo'ti Suleiman Aburoub doi:10.1057/dbm.2011.23 Journal of Database Marketing & Customer Strategy Management 18, 240 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.23 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/LiMK30KQmAc/dbm.2011.37 ]]> Mass customization strategy development by FIRM mass customization strategy FIRM profilling FIRM framework Azadeh Pishdad Fattaneh Taghiyareh doi:10.1057/dbm.2011.37 Journal of Database Marketing & Customer Strategy Management 18, 254 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.37 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/0u_suOGlyyg/dbm.2011.38 ]]> Is it worth it to be unethical? Consumers’ attitudes toward personalized commercial e-mails personalized e-mails advertising ethics privacy advertising effect consumer behavior Jay (Hyunjae) Yu doi:10.1057/dbm.2011.38 Journal of Database Marketing & Customer Strategy Management 18, 274 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.38 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/g6_OvgCQoIc/dbm.2011.33 ]]> Consumer culture and purchase intentions toward fashion apparel in Mexico consumer behavior purchase intention socio-cultural values fashion apparel fashion retailing psychographic drivers Rajagopal doi:10.1057/dbm.2011.33 Journal of Database Marketing & Customer Strategy Management 18, 286 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.33 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/SXEDM9c2zMk/dbm.2011.32 ]]> Case Study: How digital asset management helped Randstad integrate Vedior without choking digital asset management marketing marketing resource management strategy communication integration rebranding Joost Schriever doi:10.1057/dbm.2011.32 Journal of Database Marketing & Customer Strategy Management 18, 308 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.32 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/GeH0atUjkIw/dbm.2011.30 ]]> Tug of love: How technology is changing the relationship between consumers and brands – and what marketers can do about it Consumer data technology survey customer-centricity multichannel pull marketing Murray Dudgeon doi:10.1057/dbm.2011.30 Journal of Database Marketing & Customer Strategy Management 18, 313 (December 2011) November 7, 2011 Journal of Database Marketing & Customer Strategy Management November 7, 2011 http://dx.doi.org/10.1057/dbm.2011.30 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/E7rEBbsLx3M/dbm.2011.31 ]]> Marketing by e-mail? A review of some important rules electronic marketing PECR e-mail marketing soft opt-in privacy spam Chris Pounder doi:10.1057/dbm.2011.31 Journal of Database Marketing & Customer Strategy Management 18, 322 (December 2011) November 14, 2011 Journal of Database Marketing & Customer Strategy Management November 14, 2011 http://dx.doi.org/10.1057/dbm.2011.31 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/abX1tCjRKzo/dbm.2011.9 ]]> Managing complexity in organisations: Text and cases Trevor Gallop doi:10.1057/dbm.2011.9 Journal of Database Marketing & Customer Strategy Management 18, 326 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.9 http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/0XFQV8S6De8/dbm.2011.34 ]]> The five futures glasses Andy Green doi:10.1057/dbm.2011.34 Journal of Database Marketing & Customer Strategy Management 18, 327 (December 2011) Journal of Database Marketing & Customer Strategy Management http://dx.doi.org/10.1057/dbm.2011.34