Journal of Database Marketing & Customer Strategy Management - IssueDatabase Marketing and Customer Strategy Management is the definitive international quarterly for consumer-focused marketers, providing essential reading for those who need to keep in touch with the ever-evolving facets of Customer Relationship Management.
http://www.palgrave-journals.com/dbm/current_issue/
Palgrave Macmillan LtdenJournal of Database Marketing & Customer Strategy Management1741-2439rights@palgrave.comJournal of Database Marketing & Customer Strategy Managementhttp://www.palgrave-journals.com/pal/images/logos_b_o_w/dbm.gif
http://www.palgrave-journals.com/dbm/
Editorial
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/WygqaVmq5MY/dbm.2009.23
]]>EditorialJohn Ozimekdoi:10.1057/dbm.2009.23Journal of Database Marketing & Customer Strategy Management 16, 175 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.23Return on ideas
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/GaAPrMWPzlM/dbm200917
]]>Return on ideasRobert Shawdoi:10.1057/dbm200917Journal of Database Marketing & Customer Strategy Management 16, 179 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm200917Defining success: How to implement a successful Net Promoter program
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/iM0hSkG30JM/dbm.2009.20
]]>Defining success: How to implement a successful Net Promoter programLaura Brooksdoi:10.1057/dbm.2009.20Journal of Database Marketing & Customer Strategy Management 16, 185 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.20ROI in social media: A look at the arguments
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/ljcs__I0gF4/dbm.2009.16
]]>ROI in social media: A look at the argumentsTia Fisherdoi:10.1057/dbm.2009.16Journal of Database Marketing & Customer Strategy Management 16, 189 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.16Structure, people and process challenges of multichannel marketing: Insights from marketers
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/6o-yRtwohms/dbm.2009.21
]]>Structure, people and process challenges of multichannel marketing: Insights from marketersMichael J Valosdoi:10.1057/dbm.2009.21Journal of Database Marketing & Customer Strategy Management 16, 197 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.21Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centres
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/N2ezziyqH4Y/dbm.2009.24
]]>Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centresJamie LywoodMerlin StoneYuksel Ekincidoi:10.1057/dbm.2009.24Journal of Database Marketing & Customer Strategy Management 16, 207 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.24How analytical CRM is touching the casino business – Part 1
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/DakD8D2k-6g/dbm.2009.22
]]>How analytical CRM is touching the casino business – Part 1Shaun Doyledoi:10.1057/dbm.2009.22Journal of Database Marketing & Customer Strategy Management 16, 215 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.22Worth making a song and dance about database right?
http://feeds.palgrave-journals.com/~r/dbm/rss/current/~3/TCfX-djMec8/dbm.2009.19
]]>Worth making a song and dance about database right?Ewan NettletonTom Ohtadoi:10.1057/dbm.2009.19Journal of Database Marketing & Customer Strategy Management 16, 221 (September 2009)Journal of Database Marketing & Customer Strategy Managementhttp://dx.doi.org/10.1057/dbm.2009.19