Brand Management is the leading authoritative journal on brand strategy. It draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions. http://www.palgrave-journals.com/bm/current_issue/ Palgrave Macmillan Ltd en Journal of Brand Management 1350-2312X rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/sfGgNWKIC4I/bm.2011.57 ]]> Statement from the new editors Tim Oliver Brexendorf Joachim Kernstock Shaun M Powell doi:10.1057/bm.2011.57 Journal of Brand Management 19, 255 (January 2012) Journal of Brand Management http://dx.doi.org/10.1057/bm.2011.57 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/O1e6IdCn4Eg/bm.2011.55 ]]> Putting city branding into practice city branding place branding branding place marketing city marketing governance cities Erik Braun doi:10.1057/bm.2011.55 Journal of Brand Management 19, 257 (January 2012) October 14, 2011 Journal of Brand Management October 14, 2011 http://dx.doi.org/10.1057/bm.2011.55 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/y1zT3oJqoy8/bm.2011.44 ]]> Employee brand equity: Scale development and validation employee brand equity scale development Ceridwyn King Debra Grace Daniel C Funk doi:10.1057/bm.2011.44 Journal of Brand Management 19, 268 (January 2012) August 5, 2011 Journal of Brand Management August 5, 2011 http://dx.doi.org/10.1057/bm.2011.44 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/TCDSToH6j-U/bm.2011.39 ]]> On the validity of measuring brand images by rating concepts and free associations brand image brand commitment free association ideation brainstorming measurement Jeffrey E Danes Jeffrey S Hess John W Story Keith Vorst doi:10.1057/bm.2011.39 Journal of Brand Management 19, 289 (January 2012) July 22, 2011 Journal of Brand Management July 22, 2011 http://dx.doi.org/10.1057/bm.2011.39 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/siGaF_lyacs/bm.2011.41 ]]> Reasons for non-consideration of brands and the role of prior experience brand non-consideration reasons brand experience anti-consumption Svetlana Bogomolova Sandra Millburn doi:10.1057/bm.2011.41 Journal of Brand Management 19, 304 (January 2012) June 24, 2011 Journal of Brand Management June 24, 2011 http://dx.doi.org/10.1057/bm.2011.41 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/_XJKH9g_tg8/bm.2011.42 ]]> Consumer perspectives of cultural branding: The case of Burberry in Taiwan luxury brands cultural branding Asia Pacific country of origin brand personality Norman Peng Annie Huiling Chen doi:10.1057/bm.2011.42 Journal of Brand Management 19, 318 (January 2012) June 17, 2011 Journal of Brand Management June 17, 2011 http://dx.doi.org/10.1057/bm.2011.42 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/p6ljgYwDPlw/bm.2011.43 ]]> Corporate branding literature: A research paradigm review corporate branding research paradigm methodological review Anandan Pillai doi:10.1057/bm.2011.43 Journal of Brand Management 19, 331 (January 2012) June 17, 2011 Journal of Brand Management June 17, 2011 http://dx.doi.org/10.1057/bm.2011.43 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/O6rzLVCEcpo/bm.2011.40 ]]> Effects of geographical university names on users’ perceptions corporate branding corporate re-branding higher education marketing university branding university re-naming Alessandro M Peluso Gianluigi Guido doi:10.1057/bm.2011.40 Journal of Brand Management 19, 344 (January 2012) June 17, 2011 Journal of Brand Management June 17, 2011 http://dx.doi.org/10.1057/bm.2011.40