Brand Management is the leading authoritative journal on brand strategy. It draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions. http://www.palgrave-journals.com/bm/current_issue/ Palgrave Macmillan Ltd en Journal of Brand Management 1350-2312X rights@palgrave.com http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/cO0TgY8heiM/bm.2009.23 ]]> The notion of relationship in branding T C Melewar doi:10.1057/bm.2009.23 Journal of Brand Management 17, 95 (October 2009) Journal of Brand Management http://dx.doi.org/10.1057/bm.2009.23 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/ylbQ7nJlDeQ/palgrave.bm.2550119 ]]> Brand commitment in consumer–brand relationships: An investment model approach Yongjun Sung W Keith Campbell doi:10.1057/palgrave.bm.2550119 Journal of Brand Management 17, 97 (October 2009) October 2, 2007 Journal of Brand Management October 2, 2007 http://dx.doi.org/10.1057/palgrave.bm.2550119 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/8g0MYOChIYk/bm.2008.28 ]]> The relationship between consumer involvement and brand perceptions of female cosmetic consumers Michelle F Guthrie Hye-Shin Kim doi:10.1057/bm.2008.28 Journal of Brand Management 17, 114 (October 2009) July 18, 2008 Journal of Brand Management July 18, 2008 http://dx.doi.org/10.1057/bm.2008.28 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/AwcGVbBaML8/bm.2008.31 ]]> Valuating brand equity and product-related attributes in the context of the German automobile market Marc Fetscherin Mark F Toncar doi:10.1057/bm.2008.31 Journal of Brand Management 17, 134 (October 2009) October 17, 2008 Journal of Brand Management October 17, 2008 http://dx.doi.org/10.1057/bm.2008.31 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/SH-iKLkSP4o/bm.2008.42 ]]> Brand communications in fashion categories using celebrity endorsement Angela Carroll doi:10.1057/bm.2008.42 Journal of Brand Management 17, 146 (October 2009) December 19, 2008 Journal of Brand Management December 19, 2008 http://dx.doi.org/10.1057/bm.2008.42 http://feeds.palgrave-journals.com/~r/bm/rss/current/~3/BqI8i-nAE4Y/bm.2008.38 ]]> Destination branding for small cities: The essentials for successful place branding Keith Dinnie doi:10.1057/bm.2008.38 Journal of Brand Management 17, 159 (October 2009) Journal of Brand Management http://dx.doi.org/10.1057/bm.2008.38