Journal of Brand Management - AOP Brand Management is the leading authoritative journal on brand strategy. It draws together cutting-edge analysis and latest thinking from leading figures at the world's foremost companies, consultancies and academic institutions. http://www.palgrave-journals.com/bm/journal/vaop/ncurrent/rss.rdf Palgrave Macmillan Ltd en Copyright © Palgrave Macmillan Ltd Journal of Brand Management 1350-2312X Copyright © Palgrave Macmillan Ltd rights@palgrave.com Journal of Brand Management http://www.palgrave-journals.com/pal/images/logos_b_o_w/bm.gif http://www.palgrave-journals.com/bm/ Employer branding and market segmentation http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/vdL_35sGrik/bm.2009.10 Employer branding and market segmentation

Journal of Brand Management advance online publication, September 25, 2009. doi:10.1057/bm.2009.10

Authors: Lara Moroko & Mark D Uncles

]]> Employer branding and market segmentation Lara Moroko Mark D Uncles doi:10.1057/bm.2009.10 Journal of Brand Management advance online publication, September 25, 2009 2009-07-25 Journal of Brand Management September 25, 2009 10.1057/bm.2009.10 http://dx.doi.org/10.1057/bm.2009.10 aop current http://dx.doi.org/10.1057/bm.2009.10 The roles of spokes-avatars' personalities in brand communication in 3D virtual environments http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/1vOPkaa-LfI/bm.2009.18 The roles of spokes-avatars' personalities in brand communication in 3D virtual environments

Journal of Brand Management advance online publication, September 25, 2009. doi:10.1057/bm.2009.18

Authors: Seung-A Annie Jin & Yongjun Sung

]]> The roles of spokes-avatars' personalities in brand communication in 3D virtual environments Seung-A Annie Jin Yongjun Sung doi:10.1057/bm.2009.18 Journal of Brand Management advance online publication, September 25, 2009 2009-07-25 Journal of Brand Management September 25, 2009 10.1057/bm.2009.18 http://dx.doi.org/10.1057/bm.2009.18 aop current http://dx.doi.org/10.1057/bm.2009.18 A political candidate's brand image scale: Are political candidates brands? http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/evfKzUBDrrY/bm.2009.19 A political candidate's brand image scale: Are political candidates brands?

Journal of Brand Management advance online publication, September 25, 2009. doi:10.1057/bm.2009.19

Authors: Francisco Guzmán & Vicenta Sierra

]]> A political candidate's brand image scale: Are political candidates brands? Francisco Guzmán Vicenta Sierra doi:10.1057/bm.2009.19 Journal of Brand Management advance online publication, September 25, 2009 2009-07-25 Journal of Brand Management September 25, 2009 10.1057/bm.2009.19 http://dx.doi.org/10.1057/bm.2009.19 aop current http://dx.doi.org/10.1057/bm.2009.19 Examining the relationship between brand usage and brand knowledge structures http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/VdUEPcSvFR8/bm.2009.20 Examining the relationship between brand usage and brand knowledge structures

Journal of Brand Management advance online publication, October 30, 2009. doi:10.1057/bm.2009.20

Authors: Gillian K Oakenfull & Michael S McCarthy

]]> Examining the relationship between brand usage and brand knowledge structures Gillian K Oakenfull Michael S McCarthy doi:10.1057/bm.2009.20 Journal of Brand Management advance online publication, October 30, 2009 2009-10-30 Journal of Brand Management October 30, 2009 10.1057/bm.2009.20 http://dx.doi.org/10.1057/bm.2009.20 aop current http://dx.doi.org/10.1057/bm.2009.20 Examining the customer equity framework from a consumer perspective http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/tP5BZdunL28/bm.2009.21 Examining the customer equity framework from a consumer perspective

Journal of Brand Management advance online publication, September 25, 2009. doi:10.1057/bm.2009.21

Authors: Abhijith Holehonnur, Mary A Raymond, Christopher D Hopkins & Amanda C Fine

]]> Examining the customer equity framework from a consumer perspective Abhijith Holehonnur Mary A Raymond Christopher D Hopkins Amanda C Fine doi:10.1057/bm.2009.21 Journal of Brand Management advance online publication, September 25, 2009 2009-07-25 Journal of Brand Management September 25, 2009 10.1057/bm.2009.21 http://dx.doi.org/10.1057/bm.2009.21 aop current http://dx.doi.org/10.1057/bm.2009.21 A tri-dimensional approach for auditing brand loyalty http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/uc_G7fLRNXQ/bm.2009.24 A tri-dimensional approach for auditing brand loyalty

Journal of Brand Management advance online publication, October 2, 2009. doi:10.1057/bm.2009.24

Authors: Steve Worthington, Rebekah Russell-Bennett & Charmine Härtel

]]> A tri-dimensional approach for auditing brand loyalty Steve Worthington Rebekah Russell-Bennett Charmine Härtel doi:10.1057/bm.2009.24 Journal of Brand Management advance online publication, October 2, 2009 2009-10-02 Journal of Brand Management October 2, 2009 10.1057/bm.2009.24 http://dx.doi.org/10.1057/bm.2009.24 aop current http://dx.doi.org/10.1057/bm.2009.24 The forgotten side of marketing http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/jBWvlf_DYKg/bm.2009.25 The forgotten side of marketing

Journal of Brand Management advance online publication, October 2, 2009. doi:10.1057/bm.2009.25

Authors: Ajay Kalra & David Soberman

]]> The forgotten side of marketing Ajay Kalra David Soberman doi:10.1057/bm.2009.25 Journal of Brand Management advance online publication, October 2, 2009 2009-10-02 Journal of Brand Management October 2, 2009 10.1057/bm.2009.25 http://dx.doi.org/10.1057/bm.2009.25 aop current http://dx.doi.org/10.1057/bm.2009.25 Brand extension feedback effects: A holistic framework http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/73r4jbn0ojM/bm.2009.26 Brand extension feedback effects: A holistic framework

Journal of Brand Management advance online publication, November 20, 2009. doi:10.1057/bm.2009.26

Authors: Abhishek Dwivedi, Bill Merrilees & Arthur Sweeney

]]> Brand extension feedback effects: A holistic framework Abhishek Dwivedi Bill Merrilees Arthur Sweeney doi:10.1057/bm.2009.26 Journal of Brand Management advance online publication, November 20, 2009 200-11-20 Journal of Brand Management November 20, 2009 10.1057/bm.2009.26 http://dx.doi.org/10.1057/bm.2009.26 aop current http://dx.doi.org/10.1057/bm.2009.26 Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/YJvMNDoPKmc/bm.2009.27 Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects

Journal of Brand Management advance online publication, October 2, 2009. doi:10.1057/bm.2009.27

Authors: Óscar González-Benito, Zaira I Loyola-Galván & Pablo A Munoz-Gallego

]]> Inter-size and inter-brand competition analysis within a product category: Scope of cannibalization effects Óscar González-Benito Zaira I Loyola-Galván Pablo A Munoz-Gallego doi:10.1057/bm.2009.27 Journal of Brand Management advance online publication, October 2, 2009 2009-10-02 Journal of Brand Management October 2, 2009 10.1057/bm.2009.27 http://dx.doi.org/10.1057/bm.2009.27 aop current http://dx.doi.org/10.1057/bm.2009.27 Perceptions of country of origin: An approach to identifying expectations of foreign products http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/1sGSo-wxu_Y/bm.2009.28 Perceptions of country of origin: An approach to identifying expectations of foreign products

Journal of Brand Management advance online publication, November 6, 2009. doi:10.1057/bm.2009.28

Authors: PAP Samantha Kumara & Kang Canhua

]]> Perceptions of country of origin: An approach to identifying expectations of foreign products PAP Samantha Kumara Kang Canhua doi:10.1057/bm.2009.28 Journal of Brand Management advance online publication, November 6, 2009 200-11-06 Journal of Brand Management November 6, 2009 10.1057/bm.2009.28 http://dx.doi.org/10.1057/bm.2009.28 aop current http://dx.doi.org/10.1057/bm.2009.28 Impact of gender on perceptual fit evaluation for prestige brands http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/EhcMtc--Rto/bm.2009.30 Impact of gender on perceptual fit evaluation for prestige brands

Journal of Brand Management advance online publication, November 6, 2009. doi:10.1057/bm.2009.30

Authors: Kong Cheen Lau & Ian Phau

]]> Impact of gender on perceptual fit evaluation for prestige brands Kong Cheen Lau Ian Phau doi:10.1057/bm.2009.30 Journal of Brand Management advance online publication, November 6, 2009 200-11-06 Journal of Brand Management November 6, 2009 10.1057/bm.2009.30 http://dx.doi.org/10.1057/bm.2009.30 aop current http://dx.doi.org/10.1057/bm.2009.30 Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/wLc20rp5fMc/bm.2009.4 Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs

Journal of Brand Management advance online publication, May 22, 2009. doi:10.1057/bm.2009.4

Authors: Federico de Gregorio & Yongjun Sung

]]> Giving a shout out to Seagram's gin: Extent of and attitudes towards brands in popular songs Federico de Gregorio Yongjun Sung doi:10.1057/bm.2009.4 Journal of Brand Management advance online publication, May 22, 2009 2009-05-22 Journal of Brand Management May 22, 2009 10.1057/bm.2009.4 http://dx.doi.org/10.1057/bm.2009.4 aop current http://dx.doi.org/10.1057/bm.2009.4 Is the company the only meaningful brand for services? http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/m7GRvflkqEU/bm.2009.6 Is the company the only meaningful brand for services?

Journal of Brand Management advance online publication, May 15, 2009. doi:10.1057/bm.2009.6

Authors: Kaleel AM Rahman, Charles S Areni & Peter McDonald

]]> Is the company the only meaningful brand for services? Kaleel AM Rahman Charles S Areni Peter McDonald doi:10.1057/bm.2009.6 Journal of Brand Management advance online publication, May 15, 2009 2009-05-15 Journal of Brand Management May 15, 2009 10.1057/bm.2009.6 http://dx.doi.org/10.1057/bm.2009.6 aop current http://dx.doi.org/10.1057/bm.2009.6 The Close Relationship Strategy – Corporate brand development in banking http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/BzDMg-oT0GE/bm.2009.8 The Close Relationship Strategy – Corporate brand development in banking

Journal of Brand Management advance online publication, September 11, 2009. doi:10.1057/bm.2009.8

Authors: Lars Silver & Björn Berggren

]]> The Close Relationship Strategy – Corporate brand development in banking Lars Silver Björn Berggren doi:10.1057/bm.2009.8 Journal of Brand Management advance online publication, September 11, 2009 2009-07-11 Journal of Brand Management September 11, 2009 10.1057/bm.2009.8 http://dx.doi.org/10.1057/bm.2009.8 aop current http://dx.doi.org/10.1057/bm.2009.8 Cause-related marketing: Building the corporate image while supporting worthwhile causes http://feeds.palgrave-journals.com/~r/bm/rss/aop/~3/rN6NRZLwgWA/bm.2009.9 Cause-related marketing: Building the corporate image while supporting worthwhile causes

Journal of Brand Management advance online publication, September 18, 2009. doi:10.1057/bm.2009.9

Authors: Marlen Demetriou, Ioanna Papasolomou & Demetris Vrontis

]]> Cause-related marketing: Building the corporate image while supporting worthwhile causes Marlen Demetriou Ioanna Papasolomou Demetris Vrontis doi:10.1057/bm.2009.9 Journal of Brand Management advance online publication, September 18, 2009 2009-07-18 Journal of Brand Management September 18, 2009 10.1057/bm.2009.9 http://dx.doi.org/10.1057/bm.2009.9 aop current http://dx.doi.org/10.1057/bm.2009.9